A NEW LOGO TO CELEBRATE 115 YEARS OF HISTORY

On 24th June, Alfa Romeo will celebrate 115 years since its founding. To mark the occasion, the Brand has decided to unveil a commemorative logo that pays homage to its extraordinary legacy of passion and Italian sportiness, blending history and innovation into a single, iconic symbol.

Alfa Romeo has chosen a particularly meaningful time for the global reveal of this special logo. These days, we are celebrating the anniversaries of two legendary moments: the historic victory at the 1930 Mille Miglia with Tazio Nuvolari and the debut of the Quadrifoglio at the 1923 Targa Florio - events forever etched in the heart of every Alfa Romeo enthusiast, as they perfectly embody the boldness and pride that define the Italian Brand.

Yet the logo is more than just a tribute to milestones like these. With its striking design, it reflects Alfa Romeo’s ambition and relentless drive for innovation, bridging past and future, origins and vision. It is a bold statement of what the Brand has always done: evolving, defying time, and challenging the impossible. Yesterday, today, and tomorrow - a spirit exemplified by our four-wheeled manifesto: the stunning 33 Stradale.